Neerja is the Founder & CEO of Whitesprout Consulting, a company that partners clients to grow their business by providing Consumer Centricity and Solution Focused Insights for business issues. Neerja has over three decades of rich international experience acquired across a vast variety of categories; abroad spectrum of business, marketing , and social issues; in over a dozen countries across Asia Pacific. Widely acknowledged as a Thought Leader, Neerja has nurtured and mentored two generations of leaders in the market research industry.
Prior to launching Whitesprout, Neerja was Chief Executive Officer (CEO) of TNS India & Sri Lanka and on the Asia Pacific Board. Neerja came in to turn around the TNS India business and played a key role in developing growth strategies for the region.
Previously Neerja was with Millward Brown as the Chief Client Officer and on the Board for Africa and Asia Pacific (AAP) based out of Singapore. In her role, along with managing and coordinating client service and consultancy with all the business units in the AAP region, she was responsible for Marketing and Business Development, Knowledge Management, R&D and Marketing Solutions. She was a member of the Worldwide Business Insights Group and was also responsible for ensuring successful entry of Dynamic Logic (Digital Research) and the Global Media Practice into the region.
Neerja graduated from the Indian Institute of Management Ahmedabad and after an initial stint in Strategic Planning with JWT in Kolkata, she joined IMRB International, where she was Senior Vice President and Executive Director. During her tenure in IMRB, she helped set up the specialist qualitative research unit (PQR). She was the national head for Social and Rural Research Institute (SRI) and the Millward Brown Practice in addition to her responsibilities of leading the Delhi Office.
Neerja has also been a consultant with UNICEF and she is a frequent contributor to International business conferences and seminars; and presented many papers at ESOMAR and at MRSI. She has also been a panel member at CII Seminars and the World Economic Forum, and taught at various business schools.
Neerja is a Certified Integral Coach having graduated from New Ventures West based in San Francisco USA. She is married to Arvind who is in advertising; and they have two grown up sons who currently work in the US.
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